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What are extension strategies?

hfleysher hfleysher    2   14.02.2022 06:50    14

Answers
naocarolina6 naocarolina6  14.02.2022 06:50

Below:

Explanation:

An extension strategy is a practice used to increase the market share for a given product or service and thus keep it in the maturity phase of the marketing product lifecycle rather than going into decline. Extension strategies include rebranding, price discounting and seeking new markets.


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